Johan Mouton and his best friend Max ...
Last week, I had a chat with a client, a local business owner.
We are running Google Ads. Facebook lead gen. All the things.
And the leads are flowing.
But here’s what got me...
He kept saying, “We need to go back to our current customers to make up the numbers.”
He’s right. There’s a way to think about it that gets results and takes away the sales roller coaster ride in your business.
You start with your sales target. Let’s say it’s R500k for the month.
If 70% of that comes from current clients, your lead gen only needs to cover 30%.
But what if your customer base is weak?
And only 20% comes from past clients?
Now your lead gen needs to carry 80% of the load.
That’s dangerous.
Because lead gen is the most unstable part of your sales engine. It’s tied to platform changes, competition, ad fatigue, budgets, and so much more.
Moral of the story is...
If you don’t build a strong base of customers who buy again and again, you’ll always be scrambling.
And when that happens, everything feels like chaos.
That’s why we help local businesses take 14 of their most chaotic parts and turn them into a smooth, reliable sales machine.
If you’ve already got leads coming in, quotes going out, and a sales team in place but still feel like it’s hard to hit your goals month after month ...
... then we should talk. If you’re tired of feeling like you’re starting from scratch every month, let’s fix it.
This is your next move, www.jpmdigital.co.za